The latter is featured in the June 2012 Issue of ELLE Quebec Magazine! Shari has sold her made in the USA necklaces, earrings, rings and bracelets to Canadians for several years through resellers.  The ELLE Quebec Magazine spot is the first major media coverage in Canada for the Shari Dixon brand.  Published in French, the magazine is part of the prestigious ELLE fashion publishing empire, the largest fashion magazine in the world.

Shari Dixon has been designing Jewelry for over ten years.  Her designs are handmade by the staff of her studio offices in Germantown, Tennessee (a suburb of Memphis, TN).  Her pieces can be found in boutiques, gift stores and online resellers throughout the U.S. and in Canada. Interested Wholesale Customers can request passwords at the Shari Dixon Inc. Wholesale Ordering Website. Since no reseller carries all of her extensive collection, Shari Dixon Inc. also hosts a separate retail website.  Shari Dixon also designed and produces the very popular Birth Month Flower Necklaces and Earrings available exclusively through online and catalog gift retailer Uncommon Goods.

The folks over at NBC’s Today Show agree!

The Birth Month Flower Necklaces were featured on the May 4, 2012 telecast during the Kathie Lee & Hoda Today Show Fourth Hour. As part of “Bobbie’s Buzz”, the necklaces from UncommonGoods were presented as one of style editor Bobbie Thomas’ three unique gifts for Mom.  Click here to watch the Today Show Segment.

Birth Month Flower Earrings

Yes, Mother’s Day is right around the corner (May 13th!) and what better way to show your love than to give your Mom a Birth Month Flower Necklace?  How about one with your Birth Month Flower?

Shari Dixon designed and handmade Birth Month Flower Earrings are also now available elusively at UncommonGoods. Miss Mother’s Day?  There is always birthday’s, graduation, anniversaries, baby showers or just “me day”!

That’s why we here at Shari Dixon Inc. are excited that Travelgirl Magazine has included us in their Spring 2012 TG ALLEY “STUFF WE LIKE” Section!

Lemongrass Daisy Bezel Earrings (11BDE04-LG)

The article highlights our popular Daisy in Bezel Collection.  Available in round and square bezels, genuine Daisy pressed-flower is resin-set over a colorful (enamel painted) silver-plated bezel.  Necklaces, earrings and bracelets are available in Lemongrass (shown & featured in Travelgirl Magazine), Blood Orange and Periwinkle Sorbet colors!

Check out the Spring 2012 Issue of Travelgirl Magazine featuring Country Music superstar, Garth Brooks on the cover.  Then drop by any of our resellers across the country or visit our retail site online.

Wholesale retailers: Visit sharidixon.com to request wholesale ordering information and password access.

The Beauty Authority for 135 years, American Salon Magazine serves professional hairdressers, salon owners and their clients.  The April 2012 issue features the Bamboo Leaf Necklace by Shari Dixon Inc.

Wholesale retailers can order the genuine pressed bamboo leaves in bezel pendants at sharidixon.com and retail customers can shop our retailers nationwide or visit our online retail site at sharidixoninc.com.

More information about American Salon Magazine can be found at their website:  www.americansalonmag.com or on the American Salon Magazine Facebook Page.

Any garden club member or horticulturist will quickly tell you that flowers bloom at different times of the year depending on weather and regional environmental conditions. However, at the Shari Dixon design studio our pressed flower designs are always in bloom!

New for Spring 2012 we add vibrant Daisies with stems to our ever-popular Daisy group.  Available in pink, orange and yellow these bright and cheerful flowers are sure to put Springtime into your fashion repertoire.

Utilizing pressed flowers (as well as herbs and leaves) have long been the focal point of the Shari Dixon Jewelry Collection.  Derived From Nature is more than a slogan.  Nature is the catalyst, muse, inspiration on which Shari designs her popular pieces.  While the collection expands with new daring mixed media such as snakeskin, bark, serape Mexican blanket, flowers remains the trademark element of Shari Dixon.  For over ten years she has mastered the process of preserving the delicate pressed flowers on shell, wood and bezel pendants using a glazing resin coating.  Her pieces are known across the country and Shari herself is often referred to as the “queen of flower jewelry”.

That’s why Spring is our favorite time of the year!

Check out all the flowers, including the latest additions at our website.

In 2009, I began doing website work for artist and business entrepreneur, Shari Dixon.  I was introduced to the exciting world of artisans and craftsmen and women, and the business side of the art.

As Shari is headed to the Buyer’s Market of American Craft in Philadelphia, her fourth show of the year,  I pondered what makes a successful show for a designer/wholesaler?  Of course, sales is the obvious answer. However, what drives those sales? What makes one show more successful than the other or one show season better?

The economy in the country surely plays a part in the solidity of any business choice while the attendance and reputation of the show itself are factors as well.  Beyond that, I was wondering “what do jewelry buyers look for at shows?”

Shari Dixon Inc has marketed at shows for several years.  She has increased her online marketing presence through websites, facebook and twitter and increased print marketing through postcards and bi-annual catalog mailings. Establishing accounts with quality successful re-sellers has developed the Shari Dixon name into a recognizable and marketable designer brand.

As I walked through Americasmart Atlanta for my first time last summer, I was overwhelmed by the number of vendors and the variety of styles, media and prices.  As I observed from the Shari Dixon Inc. booth, I listened to prospective buyers who stated they recognized the Shari Dixon brand.  Voila!  That must be it!

Brand/Label recognition transcends to the retail customer as well so the importance cannot be overlooked, but successful sales has to result from more than that.

It’s got to be a good design and product.  It’s that simple (or difficult depending on your artistic skill level).  Among the rows and rows of displays at any given show, the new buyer has to be drawn in by the jewelry itself.  Price points, minimums and delivery time may close the sale, but first and foremost, the pieces must be appealing.  The buyer’s instinct on what will sell in their retail store is the deal-maker.  Giving them a selection that meets those instinctual challenges is the key.

Shari’s artistic instincts have successfully met those challenges as she continually creates stunning, popular fashion jewelry derived from nature.  Her price points provide consumer affordability while producing both her and her customer’s profits.  Studio and administrative staff provide re-sellers service after the sale and are key to Shari Dixon Inc’s continued growth.  She has developed a loyal customer base of reputable and successful re-sellers because of her designs.

So, what do jewelry buyers look for at shows?

• Great Looking Designs that meet their store’s target  customer style.
• Brand Recognition that helps market and sell for them
• Quality materials and workmanship reflective of the price
• Seasonal Additions to the line for fresh inventory
• Price Points that allows everyone to make a profit while  still providing the end consumer value in their purchase
• A sincere dedication to service after writing the show order.

Again, I am not a jewelry buyer and I am just basing this off my three year observation of and working with a successful jewelry business and artist.  Do you agree or disagree?  I would love to hear comments from Buyer’s, jewelry reps, other artists or retail owners.

Randy Hensley is a freelance web-designer, digital photo editor at urgescape digital who has performed work for Shari Dixon Inc and several craft artists. He has also spent over 30 years as VP of a family-owned business.

photo by Pablo Celsi used under license via stock.xchng

Seems I had just made it back to our Memphis Studio from ACRE Orlando when I am packing for the Big Apple!

Yes, after consecutive successful shows at AmericasMart Atlanta and ACRE we are set for the New York International Gift Fair!

This time of the year can be hectic with the grueling schedule of shows, but it is always exciting to return to Manhattan.  Having grown up in New York, I have lots of friends there.  It’s also exciting to see our great customers at NYIGF and show off our new Spring 2012 Collection!

Get by our booth (Number 9404) and say hello!

(photo courtesy of ACREOrlando.com)

On the heels of a successful AmericasMart Atlanta show, we are off to Orlando, Florida and the American Craft Retailers Expo!

After over ten years of displaying my handmade jewelry at buyer’s shows, ACRE Orlando will be our first time showing in Florida.  I am exciting to meet existing customers face to face and equally excited about meeting new friends!

The Spring 2012 Collection was a big hit in Atlanta with our new dyed python on round, square, oval and teardrop bezels gaining much attention.  New flowers on shell and bezels are also added.  I hope to see you in Florida.  I’ll be in Booth #412, stop in and say hi!

If you can’t make it to the show, our Spring Collection will be on our wholesale order site very soon. (The designs are so fresh that our photographer hasn’t gotten all the beautiful pictures to our web designer just yet!)   If you need a wholesale access password, apply here.

First up for us is the AmericasMart Atlanta Show.  We are always excited about this date on our show schedule because it is our first opportunity to show off our new Spring designs.  We’ve added new flower designs to our bestselling botanical motifs and bold new colors in our mixed-media pieces.  Even more exciting is our introduction of oval and teardrop bezel pendants!  They join our square and round bezels to offer a complete assortment of styles, shapes and designs.

2012 is going to be a big year for handmade in the USA jewelry and we are sure resellers will love our collection.  We hope to see everyone in ATL!

AmericasMart  Atlanta    Bldg. 2 Booth 216   Jan 13-17th

That’s why despite cold temperatures, holiday bustle, scarves and sweaters…at the Shari Dixon Jewelry Design Studio, Shari is busy finishing up her Spring 2012 Collection.

Zinnia in Round Bezel Pendant

Set to debut next month at AmericasMart in Atlanta, GA, we are excited about the new designs.  Coming this Spring, we will expand our bezel pendant lines with fabulous new teardrop and oval shapes!

New flowers like Zinnia (shown), and other colorful daring mixed-media will join our traditional best-sellers.

See the collection at these upcoming shows, or look for the new Spring 2012 Handmade in the USA collection at our website.